How it works.

The Authentic Brand Communication process combines thoughtful exercises with consultation. The entire process can be conducted via video conference, so you can be anywhere in the world and while you work on your branding and messaging.

Introductory Meeting: During a one-hour meeting, you’ll share information about your organization and your goals for branding. It is also a time to ask questions or share any concerns about the branding process.

Exercises: Each of 8 easy-to-understand and thought-provoking exercises breaks down a particular aspect of branding into “bite-sized” pieces. We start with your Core Values and then work through key aspect of the work you do like what makes you unique or what future impact you’d like to have. Exercises are completed according to a schedule that works best for you.

Consultative Discussions: After each exercise (or during the exercise if you are using the fully facilitated process), we clarify any questions you have and make recommendations for refining your results. Then we’ll introduce the next exercise so you are prepared to dive in. If you have any questions as you work through the exercises, support is available.

The Final Product: As we go through each exercise, you will find the process increasingly helpful in defining how you talk about who you are and what you do. Still, there is a bigger picture.

At the end of the process, you will have developed a set of six (6) foundational elements of your authentic brand. Called your “Brand Platform,” these elements are the foundation on which you can build your marketing, make decisions and create positive experiences for your customers or members.

The six (6) elements of your Brand Platform are:

1. The Mission of your business or organization

2. Your Vision for the future

3. The Unique Position your business or organization holds in the marketplace or community

4. Your Core Values as they relate to your work

5. Your Brand Attributes, which describe key characteristics of your business or organization

6. Key Brand Actions that help you deliver a consistent experience for your customers/members

Your Brand Platform will be formatted into a one-page document that you will refer to often. In our final review meeting, we will make any last adjustments to your Brand Platform and will suggest powerful ways to use it going forward. When you receive your Brand Platform, it will be framed so you can place it prominently in your office or work area.

Branding Package: Self-Directed Exercises + Consultation

The goal of the Authentic Brand Communication process is to give you the same advantage that big branding agencies give large corporations: a clear, authentic brand.

The most affordable way to go through the complete branding process is to use our self-directed exercises along with consultative discussions, an all-inclusive branding package.

For a single price, you’ll receive:

• A one-hour Introductory meeting

• Eight (8) thoughtful self-paced exercises

• Eight (8) 30-minute one-to-one discussions

• A one-hour Brand Review meeting

• A framed Brand Platform with your choice of background

Message development services based on your authentic brand are also available for a separate fee.

To learn more, contact us for a free, no obligation consultation below.

Help with content development.

Once you have a solid brand, it’s time to use it! We offer professional communications services to help you develop brand-based content for your website, marketing materials, sales presentations, newsletters or any other form of communications.

To learn more, sign up for a free, no obligation consultation below.