Part I:

Discover your authentic brand with an all-inclusive branding package.

The Authentic Brand Communication process uses thought-provoking exercises and personalized consultation to help you discover your authentic brand and translate into words that capture the magic of what only you can do.

When you choose an all-inclusive branding package, it includes the following for a single price:

1. Introductory Meeting: During a one-hour meeting, you’ll share information about your business or organization and your goals for branding.

2. Branding Sessions: Over a series of 3-4 interactive sessions (generally 3-3.5 hours each), we’ll work together through eight (8) easy-to-understand and thought-provoking exercises that each break down a particular aspect of branding into “bite-sized” pieces. We start with your Core Values to ensure your brand is authentic to who you are / to your business or organization.

   At the end of the process, you will have developed a set of seven (7) foundational elements of your authentic brand called your “Brand Platform.” This is the “big picture” of your brand and the foundation on which you can build your messaging and marketing, as well as make more consistent decisions and create positive experiences for your customers or members.

   The seven (7) elements of your Brand Platform are:

   -The Mission of your business or organization

   -Your Vision for the future

   -The Unique Position your business or organization holds in the marketplace or community

   -Your Core Values for the way you work

   -Your Brand “Personality” or key characteristics of how customers/members will experience you and your business or organization

   -Your Brand “Voice,” which is the way you sound when you express your Brand Personality in marketing and customer communications

   -Key Brand Actions that help you deliver a consistent experience for your customers/members based on your Brand Personality

3. Final Brand Review: Once we’ve development your authentic brand, we’ll meet to conduct a final review, making minor adjustments to perfect what you’ve created. We’ll talk about powerful ways to use your brand going forward.

4. Designed & Framed Brand Platform: You will receive a physical copy of your Brand Platform formatted into a one-page document and framed so you can place it prominently in your work area to keep your brand top-of-mind.

5. Added Bonus: When you purchase an all-inclusive branding package, you will also receive help crafting your “Elevator Pitch” or clear, concise summary that helps potential customers “get” what you do in 30-60 seconds, the time it takes for a brief elevator ride. This is the first element of marketing clients will want us to create using their authentic brand, and it comes free with the all-inclusive package.

Part 2:

Translate your brand into clear, compelling messages with a custom communications package.

Once we’ve helped you capture and document your authentic brand, it’s time to use it! We can develop clear, consistent, compelling messaging and content based on your brand for your:

• Website

• Newsletter

• Email Marketing

• Sales Presentations / PowerPoint Decks

• Sales Brochures

• Talking Points / Call Scripts / Speeches

• Direct Mail

• Directory Listings

• Employee Communications

• Other communications you may need

Custom communications packages are available based on your unique needs. We can also partner with your graphic designer to ensure your content matches your design. If you don’t already have a graphic designer, we can recommend one based on your needs and budget.

“Every piece of content is a tool for training your audience how to think of you.”

- Goodman Soutonte Daniel, The Brand Oracle