How it works.
The Authentic Brand Communication process is accomplished through thoughtful exercises and personalized consultation via video conference, so you can be anywhere in the world and while you work on your branding and messaging. Your all-inclusive branding package includes the following for a single price:
A one-hour Introductory meeting
Three (3) to four (4) interactive branding sessions during which you’ll be guided through the completion of eight (8) easy-to-understand and thought-provoking exercises.
A one-hour Brand Review meeting
A framed Brand Platform with your choice of background
Introductory Meeting: During a one-hour meeting, you’ll share information about your business or organization and your goals for branding to enhance the branding process.
Branding Sessions: Over several hands-on sessions, we’ll work together through 8 easy-to-understand and thought-provoking exercises that each break down a particular aspect of branding into “bite-sized” pieces. We start with your Core Values to ensure your brand is authentic to who you are / to your business or organization.
Your Brand Platform: As we go through the exercises, you will find the process increasingly helpful in defining how you talk about who you are and what you have to offer.
At the end of the process, you will have developed a set of six (6) foundational elements of your authentic brand called your “Brand Platform.” This is the “big picture” of your brand and the foundation on which you can build your messaging and marketing, as well as make more consistent decisions and create positive experiences for your customers or members.
The six (6) elements of your Brand Platform are:
The Mission of your business or organization
Your Vision for the future
The Unique Position your business or organization holds in the marketplace or community
Your Core Values as they relate to your work
Your Brand Attributes, which describe key characteristics of your business or organization
Key Brand Actions that help you deliver a consistent experience for your customers/members
Final Brand Review: Once we’ve development these six elements, we’ll meet to do a final review and refinement of your brand, making minor adjustments to perfect what you’ve created. We’ll talk about powerful ways to use your brand going forward. We can also set up a consultation with anyone who is working with you on your marketing materials, website, etc., to ensure your brand translates into that marketing.
Your Designed & Framed Brand Platform: You will receive a physical copy of your Brand Platform formatted into a one-page document and framed so you can place it prominently in your office or work area to keep your brand top-of-mind.
More help with your brand.
Once you have a solid brand, it’s time to use it! We offer professional writing and editing services to help you develop key messaging, as well as marketing content for your website, sales materials, presentations, newsletters or any other form of communications.
To learn more, sign up for a free, no obligation consultation below.
Free Consultation.
Interested in discovering your authentic brand and putting it to work in decision-making, customer experience and marketing? Contact us for a free, no obligation consultation.