Are you fully using your business’s most powerful asset?
Your brand is your most important marketing tool.
It’s your reputation, your competitive advantage, the key that opens the door to new clients and opportunities.
Defining your foundational brand identity leads to more focused marketing, better decision-making and more consistent customer experiences.
Through the intuitive Authentic Brand Communication process, you can take control of your brand in three (3) intuitive sessions so potential clients better understand why they should choose you and what only you can offer them.
Branding & Copywriting Packages
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Branding Basics
Define your unique brand personality & brand voice.
Crystalize your brand personality into 3 “big takeaway” messages.
Designed for businesses that want to get started on their branding journey.
Complete in one (1) guided half-day session.
$349.99
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Complete Branding Package
Define your unique brand identity, from brand personality to positioning.
Crystalize your brand into a concise elevator pitch or business blurb.
Deigned for businesses with 1-3 main decision-makers.
Complete in three (3) guided half-day sessions
$999.99
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Private Group Branding Sessions
Define your unique brand identity with your leadership team or board.
Craft 3-5 “big takeaway” messages.
3 Months’ of weekly brand rollout emails for your staff or volunteers.
Designed for bigger business and organizational teams.
$4,999.99
Also available with all packages: Copywriting services based on your authentic brand for your website, newsletter or other marketing.
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What people are saying about Authentic Brand Communication…
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“I had the pleasure of working with Bonnie and I cannot recommend her enough! Bonnie helped me with the branding of my new small company and guided me in crafting a clear and meaningful mission. Her expertise and insight were invaluable throughout the entire process. She took the time to truly understand my vision, translating it into a brand identity that is authentic and resonates with my target audience. Bonnie’s professionalism, creativity, and dedication made the entire experience enjoyable and stress-free. I am so grateful for her support and would absolutely work with her again!”
— Melissa H., Speech Therapist
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“Before we met Bonnie, my business partner and I had spent more than a year trying to figure out our ‘brand’...It felt like we were going in circles and while it felt like we were getting "closer," it never felt like we were almost there. As soon as we started working with Bonnie, it was like a huge weight was lifted and there was like a huge neon sign pointing us in the right direction, and before we knew it, we were done!!! Bonnie skillfully guided us through the process, honoring all the hard work we had done over the past year and helping us refine it into something concise and useable. Now we have a map we can refer back to when making decisions about our business or reflecting on areas for improvement. I would not hesitate to refer another business owner to work with Bonnie, and I can imagine revisiting our branding again in the future, to make sure that it evolves as our business evolves.”
— Melanie C., Financial Services Professional
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"Bonnie is terrific! I do marketing and messaging full-time, and Bonnie is my go-to person to understand my own personal branding and business branding. She's warm, friendly, and an amazing brand consultant. Her workshops are top-notch! In-person or even just online, she's a master facilitator with great insights and instincts who brings the best out of the room. Highly recommended."
-Ed O., Video Coach
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“I just created my brand platform with Bonnie Widerman of Authentic Brand Communication. She has a way of guiding you to think deeply about how you want your customers to think and feel about doing business with you. Cementing a strong loyalty with your customers…can be achieved by working with Bonnie to create a strong brand platform. Thank you so much Bonnie for all you did to help me build a successful business!”
— Cheryl H., Bakery Owner
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"Bonnie is awesome! We just finished working on my brand as an Insurance Broker! She helped me fine tune my brand, and get crystal clear on what I do, how I do it, and for who! This will help me with marketing, 121's, keynotes, working and finding referral partners and clients! Also, she pinpointed my differentiation! Bonnie was easy to work with, as she made the process easy and straightforward! I recommend that you work with Bonnie Widerman at Authentic Brand Communication!"
-Scott J., Insurance Broker
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"Working with Bonnie to create my brand was a fantastic experience. Her 8 step process was simple, insightful, and incredibly well-structured. She asked the right questions, helped me clarify my vision, and guided me through each step with ease. I came away not only with a brand I love, but with a much deeper understanding of how to communicate my value. I’m genuinely happy with the result and highly recommend working with Bonnie if you're looking to build a brand with intention and clarity."
-Breanne W., Bookkeeper
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If I was to ask how someone felt being served by YOUR business...what do you HOPE they would say? Shout out to Bonnie Widerman for an enlightening workshop to answer this exact question. What I learned... ...rethinking my top 3 business values ...considering HOW these values need to show up in my business Here's a sample of an action I take and why I do it: "Because my business is empowering, I will...host Creative Spaces sessions every two weeks where women take courageous action in real time, supported and seen." She gives you TIME to work on this. She gives you expert assistance to think this through. You get to hear how others are processing, too. This was so clarifying. And exciting. You need to take this workshop!
—Bernice M., Coach
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Bonnie was a tremendous help with building the new branding of my company. Her approach got me to focus on my core values and my vision for the future of the business I'm working to build. It was a great experience to go through and the result will make a big difference in the long-term success of my business.
—Mike B., Bookkeeping, Strategic Planning and Cash Flow Management
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Working with Bonnie on my personal branding as a job seeker truly changed the game for me. Her approach is structured, proven, and reliable, and it brought my career direction and my then current job search into sharp focus. She uses a stress-free framework that removes the overwhelm that comes with defining your brand and translating it into a job search strategy, and she customizes every step to your needs and goals. Because of the clarity and tools we built together, I now know what roles truly align with my values and future career path. I ended up landing a job that fits who I am and what I want to do with my life. I wish more job seekers knew that personal branding can be the key to finding the role that truly aligns with who they are and what they value. Whether you’re entry-level or experienced and want a best-fit role, I highly recommend working with Bonnie.
-Kelly B., Job Seeker
What is branding?
It’s easy to think of your logo or tagline as your brand. Those are representations of your brand. But in its simplest form, your brand is the set of expectations you create for what it’s like to interact with your business or organization.
A well-defined brand gives you a strong foundation for your marketing, decision-making and customer experience in the same way the roots of a tree anchor it firmly in the ground. Your brand helps you answer questions for potential customers like “What makes you unique? and “How will you make my life better?” and “Will I feel comfortable using your services?”
The goal of the Authentic Brand Communication process is to guide you through thoughtful consideration and clear communication of who you are and what you have to offer.