Creating Your Brand Identity.

Your logo is not your brand.

Before you dive into creating your visual identity (logo, colors, fonts, website), you must define your fundamental brand identity — who you are.

The Authentic Brand Communication process uses thought-provoking exercises and personalized consultation to help you find your authentic brand and translate into words that capture the magic of what only you can do.

1. Start with Your Core Values. Your Core Values impact everything you do, whether you realize it or not. That’s why we start building your brand with the Core Values that unpin the way you work.

2. Define Your Brand Personality & Voice. Yes, brands have personalities and voices just like human beings! You’ll use your Core Values to define what people will experience when they work with you and what that personality sounds like in your marketing and communications.

3. Commit to Key Brand Actions. Based on your brand’s unique personality, you’ll define key actions you and those who represent you can take to demonstrate your brand every day.

4. Develop Your Mission for Every Day. Want people to understand what you do, quickly and easily? You’ll develop a Mission Statement that captures the essence of your work.

5. Define Your Vision for the Future. You’ll create a Vision Statement that clearly defines the reason you do the work you do or the big impact you want to have in the future.

6. Find Your Unique Position in the Marketplace or Community. What makes you stand out from others who do what you do? Together, we’ll define what makes you unique in a crowded marketplace.

Developing Key Messaging.

What should your customer remember?

Once you’ve captured the brand that creates the foundation of your business, organization or professional life, it’s time to begin communicating who you are to the world.

Let us develop 3-5 Key messages based on your authentic brand that you can use in all your marketing and communications to help potential customers and others clearly understand who you are and what you have to offer.

Writing Marketing Copy.

Be clear, consistent and compelling.

Based on your authentic brand, we can write clear, compelling copy that consistently represents you across all your marketing. This includes content for your:

• Website

• Newsletter

• Email Marketing

• Sales Presentations / PowerPoint Decks

• Sales Brochures

• Talking Points / Call Scripts / Speeches

• Direct Mail

• Directory Listings

• Other communications you may need

Naming Your Business & Developing a Tagline.

Be more memorable.

Your business or organizational name is more than a name. It represents you and your brand. Let us help you thoughtfully explore naming options based on your authentic brand.

We can also develop a tagline that gives people a snapshot about what you do or what makes you special to go with your business name. Your tagline is used in marketing and may even appear in your logo.

Partnering with Your Graphic or Web Designer.

Working together for more powerful branding.

Once you’ve developed your authentic brand and documented it, you can share it with your graphic or web designer (photographer, videographer, etc.) to ensure that your visuals are on-brand. We can work in partnership with your designer or marketing professional to ensure your brand is well-understood so they can translate it into your visual identity.

If you don’t currently have a graphic designer or other marketing professional and need one, we can help match you with a resource.