About Authentic Brand Communication

Bonnie Widerman spent more than 30 years in corporate marketing communications as a writer, project manager, strategist and leader of internal agency-style creative teams before starting Authentic Brand Communication.

About 10 years ago, Bonnie was fortunate to experience firsthand the power of branding and how it can create clarity and direction for an organization’s marketing, communications, decision-making and customer experiences. Branding creates a foundation for businesses, nonprofits and individuals to talk about who they are, what they have to offer and how they are unique.

But branding can be time-consuming, expensive and intimidating, especially if you don’t have a marketing professional on staff. In 2020, Bonnie decided to break down the barriers and empower more businesses and individuals to harness the power of branding through her Authentic Brand Communication Process. This 8-step branding process allows anyone to discover, document and activate 7 core elements of their authentic brand in 3-4 interactive sessions.

Today, Bonnie enjoys partnering with business leaders, entrepreneurs and individuals who want to define their authentic brand and use it to communicate more clearly and do better marketing.