About Authentic Brand Communication

Bonnie Widerman puts her 30+ years’ experience in corporate and nonprofit marketing communications to work helping clients capture the abstract idea of their brand in clear, concise and compelling language. She has guided a diverse range of clients through the Authentic Brand Communication process — from financial services to healthcare, business coaching to nonprofit, Bonnie helps clients define their authentic brand so they can use it for more focused marketing, better decision-making and more consistent customer experiences. She also writes crisp, hand-crafted copy for websites, email and other marketing materials based on a client’s authentic brand.