We all want to be heard and understood. And if we’re in business for ourselves or are running a nonprofit organization, our ability to serve our customers or members depends on being clear about what it is we have to offer them.
If 30 years in marketing communications has taught me anything, it’s that a clearly defined brand is a powerful tool to help others understand who we are, what’s unique about us and why they should choose to do business or affiliate with us.
The Authentic Brand Communication process brings the power of branding to small businesses, professional practices and nonprofits in a simpler, more intuitive way. Developing a clear, authentic brand and creating messaging based on it is the key to success, because clarity leads to prosperity.
I look forward to hearing from you,
Bonnie Widerman, Owner
Authentic Brand Communication
Our Mission.
To help small businesses, professional practitioners and nonprofits discover their authentic brand, simply and cost-effectively, so they can use it as a foundation for improved marketing, decision-making and customer/member experiences.
Our Vision for the Future.
All small businesses, professional practitioners and nonprofit organizations will be able to harness the power of branding.