About Authentic Brand Communication

Effective marketing is about telling your unique story so potential customers understand who you are, what you have to offer, and why they want to work with you. Authentic Brand Communication helps you define your uniqueness and tell your story for more authentic, impactful marketing. Defining your authentic brand transforms generic marketing messages to unique stories about you and your business.

WHO IS AUTHENTIC BRAND COMMUNICATION?

After more than 30 years in corporate and nonprofit marketing communications as a copywriter, project manager and leader of creative teams, Bonnie Widerman was ready to do something more hands-on with clients. She had come to understand how powerful branding could be to vivid story-telling and creating consistent customer experiences. But she also saw that smaller organizations were simply not leveraging the power of their brands.

 So she founded Authentic Brand Communication in 2020 to help small businesses, nonprofits and individuals capture the abstract idea of how they wanted others to see them in clear, concise language and to ensure that their marketing content reflected their brand.

WHAT AUTHENTIC BRAND COMMUNICATION DOES FOR YOU

Consistency builds trust. A customer who knows she’ll get the same experience every time she works with a business, no matter who she comes in contact with, is a customer who will return again and again. A business that tells the same story across all marketing and customer touchpoints feels genuine and here-to-stay.

Bonnie helps clients define their authentic brand so they can use it for more focused marketing, better decision-making and more consistent customer experiences. She also writes crisp, hand-crafted copy for websites, email and other marketing and customer communications based on a client’s authentic brand.

WHO WE SERVE

Authentic Brand Communication is located in sunny Southern California and serves clients nationwide. We specialize in financial services, healthcare and nonprofit, but have applied the Authentic Brand Communication process to help businesses in a variety of industries—including business coaching, law and food service—discover their brand personality, voice and more.

We serve mainly small and mid-sized businesses and nonprofits, but have also worked with divisions of larger companies (for reputation management & leadership change), corporate leaders who want to market their leadership brand and job seekers. Learn more about how to Contact Us.