About Authentic Brand Communication

Bonnie Widerman spent more than 30 years in corporate marketing and communications as a writer, project manager, strategist and leader of marketing communications teams before creating Authentic Brand Communication.

About 10 years ago, she experienced firsthand the power of branding and how it can create clarity and direction for an organization’s marketing, communications, decision-making and customer experiences. Branding creates a foundation for businesses, nonprofits and individuals to talk about who they are, what they have to offer and how they are unique.

But branding can be time-consuming, expensive and intimidating, especially if you don’t have a marketing professional on staff. In 2020, Bonnie decided to break down the barriers and allow more people and organizations to harness the power of branding. She developed the Authentic Brand Communication Process, an 8-step branding process that allows anyone to discover, document and activate 6 core elements of their authentic brand in 3-4 interactive sessions.

Today, Bonnie enjoys partnering with business leaders, entrepreneurs and individuals who want to define their authentic brand.