Building Your Brand Identity

Through 3 facilitated sessions, you will develop real, immediately useable elements of your authentic brand.

This process is designed for:

• Businesses, Professional Practices & Nonprofits with 1-3 key decision-makers

• Corporate leaders who want to market their leadership brand

• Job seekers who want to communicate what makes them unique

Session 1: Your Authentic Brand Personality

Beginning with your Core Values, you will receive coaching through an intuitive process of defining your Brand Personality & Brand Voice. Once you’ve developed these, you can immediately use them to:

• Help customers connect with your brand emotionally

• Ensure your marketing reflects your brand

• Develop a marketing tagline

• Write meaningful marketing copy (see next column for copywriting services)

• Ask your web designer/marketing professional to translate your brand into visual elements like a logo

• Create more consistent customer experiences

• Make important decisions with more confidence

You can also build on the Session 1 output to begin Session 2.

Session 2: Your Mission & Vision

You will be coached through creating a Mission Statement for what you do every day or the reason your business / organization / leadership exists, as well as a Vision Statement of the “big picture” impact you’d like to have. Once you’ve developed these, you can immediately use them to:

• Help others understand what you do

• Craft an “elevator pitch” and ensure your messaging matches your Mission & Vision (see next column for copywriting services)

• Make important decisions with more confidence

You can also build on Sessions 1 & 2 output to begin Session 3.

Session 3: Your Unique Position in the Marketplace / Community

You will be coached through the process of creating a Positioning Statement, which is a detailed statement of how you are different from your competition and the unique place you hold in the marketplace or community. Once you’ve developed this, you can immediate use it to:

• Help potential customers, partners, supporters, employers or others understand why they should choose you

• Ensure your messaging matches your unique position (see next column for copywriting services)

• Make important decisions with more confidence

Each half-day session is affordably priced at $349. You can choose to complete one, two or all three sessions, but sessions should be completed in order.