Communicate clearly what you have to offer. Because clarity leads to prosperity.
Clear communication is good for business.
You offer a great product or service and deliver it like no one else can. But can you explain that to a potential customer in 20 seconds or less? Don’t waste another second losing business by being unclear about the value you add.
The Authentic Brand Communication process helps you clearly and concisely define your brand — what you have to offer, how you are unique and what your customer can expect from you —so you can communicate that to the world.
Branding made easy.
Your brand is the foundation of your success. The Authentic Brand Communication process helps you clarify and document the authentic brand of your business, professional practice or nonprofit organization, intuitively and affordably.
Messaging based on your authentic brand.
Once you define your brand, you can use it to develop clear and effective messaging to communicate to people why they need your product or service.
What People Are Saying
“I just created my brand platform with Bonnie Widerman of Authentic Brand Communication. She has a way of guiding you to think deeply about how you want your customers to think and feel about doing business with you. Cementing a strong loyalty with your customers…can be achieved by working with Bonnie to create a strong brand platform. Thank you so much Bonnie for all you did to help me build a successful business!”
— Cheryl H.
“I highly recommend Bonnie Widerman and Authentic Brand Communication. I was overwhelmed with the idea of marketing my new professional practice, but after working with Bonnie I now feel confident and have the marketing tools to promote my business. Bonnie helped me understand…how to find and focus on the strengths of my business, and how to distinguish myself from others in the field.”
— Sara S.
“Working with Bonnie on the Authentic Brand Communication process, I have a clearer picture of what I want to do with my business.”
— Karen P.
Upcoming Branding Workshops
-
Start with Your Values: Creating an Authentic Brand
A Live, Hands-on Online Workshop
Want to be more memorable? Join us to work on your authentic “brand personality” based on your foundational values.
-
The Big Picture: Your Mission & Your Vision
A Live, Hands-on Online Workshop
What do you do and why do you do it? Craft a simple, concise and meaningful Mission Statement and Vision Statement.
-
You Are Unique: Competition & Differentiation
A Live, Hands-on Online Workshop
How do you stand out in a crowd? Craft a Positioning Statement that clearly defines how and why you are different from your competitors.