Communicate clearly what you have to offer. Because clarity leads to prosperity.
Clear communication is good for business.
You offer a great product or service and deliver it like no one else can. But can you explain that to a potential customer in 20 seconds or less? Don’t waste another second losing business by being unclear about the value you add.
The Authentic Brand Communication process helps you clearly and concisely define your brand — what you have to offer, how you are unique and what your customer can expect from you —so you can communicate that to the world.
Branding made easy.
Your brand is the foundation of your success. The Authentic Brand Communication process helps you clarify and document the authentic brand of your business, professional practice or nonprofit organization, intuitively and affordably.
Messaging based on your authentic brand.
Once you define your brand, you can use it to develop clear and effective messaging to communicate to people why they need your product or service.
What People Are Saying
“I just created my brand platform with Bonnie Widerman of Authentic Brand Communication. She has a way of guiding you to think deeply about how you want your customers to think and feel about doing business with you. Cementing a strong loyalty with your customers…can be achieved by working with Bonnie to create a strong brand platform. Thank you so much Bonnie for all you did to help me build a successful business!”
— Cheryl H., Bakery Owner
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“Before we met Bonnie, my business partner and I had spent more than a year trying to figure out our ‘brand’...It felt like we were going in circles and while it felt like we were getting "closer," it never felt like we were almost there. As soon as we started working with Bonnie, it was like a huge weight was lifted and there was like a huge neon sign pointing us in the right direction, and before we knew it, we were done!!! Bonnie skillfully guided us through the process, honoring all the hard work we had done over the past year and helping us refine it into something concise and useable. Now we have a map we can refer back to when making decisions about our business or reflecting on areas for improvement. I would not hesitate to refer another business owner to work with Bonnie, and I can imagine revisiting our branding again in the future, to make sure that it evolves as our business evolves.”
— Melanie C., Financial Services Professional
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“I highly recommend Bonnie Widerman and Authentic Brand Communication. I was overwhelmed with the idea of marketing my new professional practice, but after working with Bonnie I now feel confident and have the marketing tools to promote my business. Bonnie helped me understand…how to find and focus on the strengths of my business, and how to distinguish myself from others in the field.”
— Sara S., Psychotherapist
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“I had the pleasure of working with Bonnie and I cannot recommend her enough! Bonnie helped me with the branding of my new small company and guided me in crafting a clear and meaningful mission. Her expertise and insight were invaluable throughout the entire process. She took the time to truly understand my vision, translating it into a brand identity that is authentic and resonates with my target audience. Bonnie’s professionalism, creativity, and dedication made the entire experience enjoyable and stress-free. I am so grateful for her support and would absolutely work with her again!”
— Melissa H., Speech Therapist
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Upcoming Branding Workshops
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Start with Your Values: Creating an Authentic Brand
A Live, Hands-on Online Workshop
Want to be more memorable? Join us to work on your authentic “brand personality” based on your foundational values.
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The Big Picture: Your Mission & Your Vision
A Live, Hands-on Online Workshop
What do you do and why do you do it? Craft a simple, concise and meaningful Mission Statement and Vision Statement.
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You Are Unique: Competition & Differentiation
A Live, Hands-on Online Workshop
How do you stand out in a crowd? Craft a Positioning Statement that clearly defines how and why you are different from your competitors.