Get on the path to better marketing and clearer communication.
Discover your authentic brand, simply and affordably, so you can communicate clearly what only you have to offer.
-
All-Inclusive Branding Package
This facilitated branding experience helps businesses and organizations with 1-3 key decision-makers define 6 foundational elements of your authentic brand for one all-inclusive price.
-
Branding Basics Workshop
Not ready to commit to a complete branding experience? This live, online small group workshop will guide you through defining 3 foundational elements of your authentic brand.
-
Custom Branding Experience
Working with your board or leadership team, we will define 6 foundational elements of your authentic brand and facilitate fun team exercises to socialize your brand within your organization.
Upcoming Branding Workshops
Upcoming Branding Workshops
Start with Your Values: Creating an Authentic Brand
A Live, Interactive Online Workshop
Aug. 18 & 25, 10-11:30 a.m. PDT
Want to improve your marketing? Communicate more clearly about what you have to offer? Enroll in this workshop to discover and document 3 foundational elements of your authentic brand as a solid foundation for your marketing and messaging. The workshop is two (2) 90-minute sessions.
What people are saying after working on their branding…
-
“I had the pleasure of working with Bonnie and I cannot recommend her enough! Bonnie helped me with the branding of my new small company and guided me in crafting a clear and meaningful mission. Her expertise and insight were invaluable throughout the entire process. She took the time to truly understand my vision, translating it into a brand identity that is authentic and resonates with my target audience. Bonnie’s professionalism, creativity, and dedication made the entire experience enjoyable and stress-free. I am so grateful for her support and would absolutely work with her again!”
— Melissa H., Speech Therapist
-
“Before we met Bonnie, my business partner and I had spent more than a year trying to figure out our ‘brand’...It felt like we were going in circles and while it felt like we were getting "closer," it never felt like we were almost there. As soon as we started working with Bonnie, it was like a huge weight was lifted and there was like a huge neon sign pointing us in the right direction, and before we knew it, we were done!!! Bonnie skillfully guided us through the process, honoring all the hard work we had done over the past year and helping us refine it into something concise and useable. Now we have a map we can refer back to when making decisions about our business or reflecting on areas for improvement. I would not hesitate to refer another business owner to work with Bonnie, and I can imagine revisiting our branding again in the future, to make sure that it evolves as our business evolves.”
— Melanie C., Financial Services Professional
-
"Bonnie is terrific! I do marketing and messaging full-time, and Bonnie is my go-to person to understand my own personal branding and business branding. She's warm, friendly, and an amazing brand consultant. Her workshops are top-notch! In-person or even just online, she's a master facilitator with great insights and instincts who brings the best out of the room. Highly recommended."
-Ed O., Video Coach
-
“I just created my brand platform with Bonnie Widerman of Authentic Brand Communication. She has a way of guiding you to think deeply about how you want your customers to think and feel about doing business with you. Cementing a strong loyalty with your customers…can be achieved by working with Bonnie to create a strong brand platform. Thank you so much Bonnie for all you did to help me build a successful business!”
— Cheryl H., Bakery Owner
-
"Bonnie is Awesome! We just finished working on my Brand as an Insurance Broker! She helped me fine tune my brand, and get crystal clear on what I do, how I do it, and for who! This will help me with Marketing, 121's, Keynotes, working and finding referral partners and clients! Also, she pinpointed my Differention! Bonnie was easy to work with, as she made the process easy and straight forward! I recommend that you work with Bonnie Widerman at Authentic Brand Communication!"
-Scott J., Insurance Broker
-
"Working with Bonnie to create my brand was a fantastic experience. Her 8 step process was simple, insightful, and incredibly well-structured. She asked the right questions, helped me clarify my vision, and guided me through each step with ease. I came away not only with a brand I love, but with a much deeper understanding of how to communicate my value. I’m genuinely happy with the result and highly recommend working with Bonnie if you're looking to build a brand with intention and clarity."
-Breanne W., Bookkeeper
What is branding?
It’s easy to think of your logo or tagline as your brand. Those are representations of your brand. But in its simplest form, your brand is the set of expectations you create for what it’s like to interact with your business or organization.
A well-defined brand gives you a strong foundation for your marketing, decision-making and customer/member experience in the same way the roots of a tree anchor it firmly in the ground. Your brand helps you answer questions for potential customers/members like “What makes you unique? and “How will you make my life better?” and “Will I feel comfortable using your services?”
The goal of the Authentic Brand Communication process is to guide you through thoughtful consideration and careful articulation of who you are and what you have to offer, so you can share that with the world.